Below are fine examples of what happens when marketing translations fail to reach a foreign country in an understandable way. Coors put its slogan, “Turn it loose,” into Spanish, where it was read as “Suffer from diarrhea.” Clairol introduced the “Mist Stick,” a curling iron, into German only to find
Tag: Kentucky Fried Chicken
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|Cracking an international market is a goal of most growing corporations. It shouldn’t be that hard, yet even the big multi-nationals run into trouble because of language and cultural differences. For example, observe the following examples below.The name Coca-Cola in China was first rendered as Ke-kou-ke-la. Unfortunately, the Coke company